It’s no secret that product labelling can be a huge time-saver. By properly labelling your products, you can ensure that your customers are able to find what they’re looking for quickly and easily. However, there are a few common errors we see all the time when creating product labels. Here are five of the most common ones and how to avoid them to save time and money.
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1. Choosing the wrong size
When it comes to product labelling, choosing the wrong size can be a huge mistake. If your labels are too small, customers may not be able to see them or read the information on them. If they’re too large, they can take up valuable space on your packaging and distract from your product’s branding. So how do you choose the right size?
The best way is to consider the dimensions of your packaging. You’ll want to make sure that your labels are large enough to be seen and read, but not so large that they overwhelm the packaging or obscure important information. You can also consult with a professional label manufacturer to help you select the right size for your needs.
2. Overcrowding your labels
Another common product labelling mistake is overcrowding your labels. When you pack too much information onto a single label, it can be difficult for customers to read it all. This can lead to confusion and frustration, which is definitely not what you want customers to feel when they’re shopping for your products.
To avoid this issue, try to limit the amount of text and graphics on each label. If you have a lot of information to share, use multiple or larger labels instead of cramming everything onto one. A separate barcode label or circle sticker labels can do wonders. This will help ensure that customers are able to read and understand all of the information on your labels.
3. Selecting the wrong adhesive
If you’re using self-adhesive labels, it’s important to select the right adhesive for the surface you’re applying them to. If you select an adhesive that’s not compatible with the surface, it can cause the labels to peel off or become damaged. This can be frustrating for customers and lead to wasted time and money.
If you are unsure, consult with a professional label manufacturer about the best adhesive for your needs. They’ll be able to recommend an adhesive that’s compatible with the surface you’re applying it to and ensure that your labels stay in place.
4. Forgetting to proofread
One of the most common product labelling errors is forgetting to proofread your labels before printing them. This can lead to mistakes like incorrect spelling and grammar, which can be confusing or misleading for customers. It can also lead to printing errors, which can cause delays in getting your products onto store shelves.
Avoid this by choosing a label printer that sends you a digital proof before printing your labels. Not only does this force you to proofread your design, but it also gives you a second pair of eyes. This will help ensure that they’re accurate and free of any errors.
By taking the time to avoid these product labelling mistakes, you can save yourself time and money. So be sure to keep them in mind the next time you’re custom printing your labels for your products. Do you have even more tips we should include? Let us know in the comments.
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